Browse our cases studies

A leading hospitality group in Singapore has built a strong reputation within the industry. The group offers a diverse portfolio of residences and brands catering to various market segments.

INSEAD partnered with Sparkline to implement Google Analytics 4 (GA4) and conducted customized virtual training workshops, resulting in 25-30 employees gaining the skills to analyze user behavior, create customized reports, and leverage GA4’s data insights for improved decision-making

INSEAD's transition to Google Analytics 4, guided by Sparkline, streamlined data tracking and introduced customized visualization dashboards, enabling multiple departments to access actionable insights for informed decision-making and improved collaboration.

Singapore's leading hospitality group used A/B testing with Sparkline to optimize their booking websites, discovering that removing room rates on Property Detail Pages significantly improved user engagement and increased visits to the booking engine and bookings, particularly for new and mobile visitors.

New Zealand energy provider Genesis, with analytics consultant Sparkline, used thorough user-behavious analysis to identify website user-experience improvements that led to a significant increase in conversions and sales.

Skydive the Beach Group Limited worked with Sparkline to optimize their booking process through A/B testing, reducing user abandonment at a key drop-off point and achieving a 14% increase in sales and revenue, projected to generate significant incremental revenue over the year.

Reebonz partnered with Sparkline, Google, and Performics to analyze the influence of mobile on cross-device purchases, leading to a 55.4% ROAS increase and 20% more transactions by leveraging Google Analytics 360 and DoubleClick Search, confirming mobile's significant impact on luxury sales.

GoBear partnered with Sparkline to implement a customized Google Analytics infrastructure, enabling the insurance search engine to gain valuable customer insights and create a dashboard that freed up 20% of analysts' time for more actionable data analysis.

KASKUS, Indonesia’s largest user-generated content platform, partnered with Sparkline to leverage Analytics 360 for audience segmentation, creating a high-demand “Mobile Intenders” segment that doubled CTR and achieved a 3.3X CPM uplift in targeted ad inventory for advertisers.

Standard Chartered Bank partnered with Sparkline to implement Google Analytics across multiple markets, enabling accurate user behavior tracking and data-driven decision-making, resulting in streamlined insights, improved regional performance comparisons, and more targeted marketing efforts.