The pre-expanded list boosted mobile engagement ,supporting a rollout despite more scrolling. On desktop, it’s not recommended as users engaged mostly with visible hotels.
- The experiment yielded key insights across both mobile and desktop platforms, providing a clearer understanding of user interaction patterns with the Participating Properties section.
- Mobile Findings:
- Higher Engagement: Variant 1 outperformed the control for both primary and secondary metrics. Strong Probability of Success: Variant1 had a 99.87% probability of outperforming the baseline.
- User Interaction with Expanded List: The majority of users engaged with hotels listed under the expanded section, with 94% clicking on these hotels.
- Desktop Findings:
- Moderate Performance: Variant 1 showed some improvement over the control for both primary and secondary metrics. Lower Probability of Beating Baseline: The probability of success was 57%, indicating limited impact.
- User Interaction with Expanded List: 56% interacted with hotels under the expanded section, suggesting that many users still focused on the initially visible properties.
Based on the above insights, the group can confidently roll out this change for mobile, given its strong performance in driving engagement. However, the potential impact on page length should be considered, as the pre-expanded view may require more scrolling. For desktop, rolling out this change is not recommended. The data suggests that users primarily engage with the initially visible hotels and only click "View More" when necessary, meaning the pre-expanded view does not provide a significant improvement to the desktop experience