GoBear partnered with Sparkline to implement a customized Google Analytics infrastructure, enabling the insurance search engine to gain valuable customer insights and create a dashboard that freed up 20% of analysts' time for more actionable data analysis.
Having worked in previous online ventures, CEO Andre Hesselink was aware of the importance of data analytics to the growth of the GoBear business. He wanted to ensure a sound analytics architecture was in place before GoBear was launched. However, greater customization of their analytics capabilities was necessary to give his team insights into how to create a positive online experience for customers while capturing unique customer insights to insurance companies partnered with GoBear.
To achieve the level of customization required, GoBear tasked Sparkline, a certified Google Analytics Partner, to implement Google Analytics as the central analytics platform to provide a greater understanding of customer behaviour and preference.
About Organization
Headquartered in Singapore, GoBear is an insurance search engine that allows users to browse for car, travel, health and home insurance products via price and usage.
Sparkline’s hands-on advice on web analytics infrastructure meant that GoBear could roll out their website fully confident of its data infrastructure and analytics capabilities from day one.
Sparkline went on to create an executive visualisations, leveraging Google Sheets, Google Analytics Core Reporting API, and Google BigQuery, to allow key data to be shared across the organisation instantly.
This customised dashboard freed up at least 20% of their analysts' time, allowing them to focus on acting on the data rather than extracting it.
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