Skydive the Beach Group Limited worked with Sparkline to optimize their booking process through A/B testing, reducing user abandonment at a key drop-off point and achieving a 14% increase in sales and revenue, projected to generate significant incremental revenue over the year.
Skydive the Beach Group Limited is Australia and New Zealand’s leading adventure tourism and leisure company. Their booking process on the hotel website consisted of four steps, with a significant drop-off point identified by Sparkline during the analysis, where many users abandoned the process before completion.
Sparkline assisted in running A/B tests focusing specifically on the identified drop-off point in the conversion funnel. Sparkline tested various design changes and messaging, such as clearer navigation, more compelling calls-to-action, and improved visual cues, to determine which modifications most effectively reduced user abandonment.
In one month, the optimized funnel design led to a sales and revenue increase of over 14%, achieved without any additional budget or resources. This improvement is projected to generate an incremental six-figure revenue impact over the course of a year.
Testimonial:
"Whilst we're extremely happy with the results, I didn't plan on having to buy another plane to cater for it - but we will be now! We will also be focusing a significant portion of our marketing budget towards continuing AB testing and overall website improvements with Sparkline.”
Anthony Boucaut , Director
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