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Empowering businesses since 2013.

We make business data simple and usable to enable business growth.

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Our purpose is to liberate people to make better business decisions so they can flourish.

What We Do

Our business can be summarised into three categories: Consulting, Training and Products. We use these products and services to help our clients understand and action ‘data driven decisions’ that push their business forward.

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Consulting

Through projects, we use our expertise to supporting businesses to make marketing technology work harder to drive ROI.

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Training

Our online education and hands-on workshops help clients to build and enhance digital skills inside their businesses.

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Products

We build and implement our Suite of Digital Analytics Platforms that drive quality data and efficiency back into business.

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Trusted by the best
companies in the world

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Featured Case Studies

VWO Experimentation O24 Expanded Booking Widget

VWO Experimentation O24 Expanded Booking Widget

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How Skydive the Beach increased their revenue by 14% with A/B testing

How Skydive the Beach increased their revenue by 14% with A/B testing

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Analytics spark UX improvement for energy company

Analytics spark UX improvement for energy company

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INSEAD's Journey to Google Analytics 4 (GA4): Empowering & Upskilling Teams through a Tailored Training Programme

INSEAD's Journey to Google Analytics 4 (GA4): Empowering & Upskilling Teams through a Tailored Training Programme

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How INSEAD Utilizes GA4 for Enhanced Data Visualization and Insight-Driven Decision Making

How INSEAD Utilizes GA4 for Enhanced Data Visualization and Insight-Driven Decision Making

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How Singapore’s Leading Hospitality Group Leverages A/B Testing to optimize their user engagement and customer journey

How Singapore’s Leading Hospitality Group Leverages A/B Testing to optimize their user engagement and customer journey

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Sparkline helps insurance meta search engine GoBear nail data analytics from launch date

Sparkline helps insurance meta search engine GoBear nail data analytics from launch date

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Standard Chartered Bank implemented new analytics tools across nearly all markets in a 3-month period

Standard Chartered Bank implemented new analytics tools across nearly all markets in a 3-month period

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Sparkline Helps Reebonz achieve +50% ROAS uplift with Google Analytics 360

Sparkline Helps Reebonz achieve +50% ROAS uplift with Google Analytics 360

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KASKUS Doubles CTR and Triples CPM With DoubleClick for Publishers and Google Analytics 360

KASKUS Doubles CTR and Triples CPM With DoubleClick for Publishers and Google Analytics 360

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5-star feedback

Businesses hoping to make the most of the web need to understand online behaviour and digital analytics.  Companies like Sparkline have the talent and expertise to fuel the eco-system and enable this important knowledge transformation.

Julian Persaud
Managing Director
Google SEA
5-star feedback

Quite an insightful GA advance session by the Sparkline team. Our team learned a lot in a day and they have been very eager to practice it daily.

Lenny Wijaya
Search Marketing Manager
Singapore Post
5-star feedback

Sparkline has been as essential partner in the development and implementation of our data strategy. Having their expertise on board has provided to drive significant business outcomes through data-driven optimization.

Rupert Farrow
Genesis
5-star feedback

Sparkline has been an amazing asset in providing high quality digital training.  Despite the varied degree in background, they did an excellent job in providing a detailed training to the agency. We are extremely satisfied with the training given.

Joseph Chua
Director of Digital
JWT
Testimonials

What Our Clients Say

We feel very privileged to have worked with some of the best people and brands in Asia and across the globe. Proudly, a lot of our business comes from repeat projects and referrals. Here’s just a selection of what our customers have to say about working with the team at Sparkline.

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