| Seminar Overview | |
|---|---|
| Title |
Where Should We Head in 2025 for Data Marketing Strategy? Leveraging Google Analytics 4 for Strategic Growth |
| Date | 25 Feb 2025, Tuesday 19.00 - 21.00 SGT |
| Location |
One&Co
Twenty Anson #11-01, 20 Anson Rd, Singapore 079912 A 2-minute walk from Tanjong Pagar Station Exit C 
(Google Maps)
|
| Eligible Customers | This seminar is designed exclusively for brand-side professionals in digital marketing, analytics, and data marketing strategy roles, focused on navigating privacy-centric changes and driving business growth. |
| Participation Fee | Free |
| Application Deadline |
24 Feb 2025, Monday 6:00 pm SGT *Please note that if the number of registrations exceeds capacity, participants will be selected through a lottery system. |
| Quota | Limited to 50 participants |
| Event Flow |
6:30 PM - 7:00 PM |
| Organizer | Sparkline Pte Ltd |
| Cooperation | Ayudante, Inc. |
| How to Apply | Please apply HERE |
| Speaker Profile | |
|---|---|
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Naohiro Yamaura Naohiro is a seasoned digital marketing consultant with a distinguished career spanning over three decades in the Japanese advertising and digital business landscape. He is a sought-after university lecturer and corporate trainer specializing in digital marketing. A prolific author, he has published eight books on Google Analytics and digital marketing. He holds a MBA from the National University of Singapore. |
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Joy Gupta Joy has over a decade of experience leading teams in Strategy, Business Development and Technology Consulting in APAC. At Sparkline, he has worked in Digital & Business Strategy, partnering with some of the biggest enterprise brands in the region through their digital maturity journey. |
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Jasper Poon Jasper is a certified expert in Google Analytics, Google Cloud, and PMP, has extensive experience with Google Marketing Platforms in Singapore, Japan, and Hong Kong. He provides strategic and technical solutions to help businesses tackle complex digital challenges, driving measurable results and optimising data strategies in a privacy-first landscape. |
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Jason Pua Jason joined Sparkline as a Solutions Consultant, specializing in helping clients optimize their data and analytics strategies with tailored solutions. Leveraging expertise in the Google Marketing Platform and relevant technologies, he empowers clients to enhance digital performance, improve ROI, and accelerate business growth. |
| Guest Speaker | |
|---|---|
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Kenny He Kenny is an experienced digital marketing leader with extensive experience in data analytics, martech, and creative. At Google, he works closely with Analytics Partners to empower brands across Southeast Asia with innovative data and measurement solutions to drive business growth. |
