Seminar: Ayudante

As privacy regulations tighten across Southeast Asia, marketers must adapt with smarter, compliant strategies.

Join APAC’s leading privacy experts in this exclusive webinar to explore the evolving landscape of data privacy, consent management, and measurement excellence.

Learn how to implement GA4 Consent Mode using Google Tag Manager and discover practical solutions for high-quality data collection. With insights from Singapore to Vietnam, this session is essential for staying competitive in a cookieless, AI-driven future.

Seminar Overview
Title	From Cookies to Consent: Navigating Data Privacy and Measurement in SEA
Date and Time	15 May 2025, Thursday 12.00pm - 1.50pm SGT
Location	Zoom
Who Should Attend	Digital Marketing Managers / Directors Optimize campaign measurement, improve conversion tracking, and understand Consent Mode’s impact on data Data Analysts / Web Analysts Enhance GA4 implementation, model behavior data, and maintain data quality Privacy and Compliance Officers / Legal Teams Stay compliant with evolving SEA privacy laws while aligning digital measurement tools with legal standards
Webinar Goals	Understand the Legal and Platform Landscape Raise awareness of evolving cookie regulations — both legal frameworks and platform updates. Elevate the Value of Measurement Highlight the critical role of quality data in today's privacy-focused environment. Learn how tools like GA4, Consent Mode, and Behavior Modeling enable smarter analytics and AI. See Practical Implementation in Action Walk through real-world setups using Google Tag Manager and consent management tools to achieve privacy-compliant tracking without compromising on data quality.
Event Highlights	Privacy Regulation Trends in SEA Gain insights into the evolving privacy landscape across SEA and globally. Learn how major browsers and ad platforms are responding, and what it means for your digital strategy. GA4 and Consent Mode Setup Discover how to implement Google Consent Mode effectively using GA4 and Google Tag Manager. Includes a live demo of setup techniques and tips to ensure compliant, high-quality data collection.
Participation Fee	Free
Application Deadline	14 May 2025, Wednesday 11.59 pm SGT
How to Apply	Please apply HERE
Organizer	Ayudante APAC Pte. Ltd.

Speaker Profile
	Taku Ogawa Google Analytics Fellow, Ayudante, Inc President and Founder, HAPPY ANALYTICS Taku Ogawa is one of Japan’s leading web analytics experts with a rich background at companies like Recruit, CyberAgent, and Amazon Japan. He founded HAPPY ANALYTICS to specialize in KPI design, data analysis, and optimization—especially around Google Analytics 4. With over 700 lectures delivered nationwide, Taku is also a Master Web Analyst and has served in roles such as Visiting Professor at Digital Hollywood Graduate School, CAO at several data-driven firms, and advisor to analytics organizations across Japan.
	Takumi “Shakky” Shakuya Digital Marketing Strategy Director, Ayudante Inc. Takumi, widely known as “Shakky,” has been a driving force in the digital marketing space since his early days at Google Japan in 2008. Now at Ayudante, he leads strategic development as the Digital Marketing Strategy Director, focusing on next-generation measurement solutions. His work includes researching privacy regulations across Southeast Asia, analyzing browser-side technical restrictions, and designing scalable solutions for conversion tracking in a privacy-centric world.

Speaker Profile

Taku Ogawa
Google Analytics Fellow, Ayudante, Inc
President and Founder, HAPPY ANALYTICS

Taku Ogawa is one of Japan’s leading web analytics experts with a rich background at companies like Recruit, CyberAgent, and Amazon Japan. He founded HAPPY ANALYTICS to specialize in KPI design, data analysis, and optimization—especially around Google Analytics 4. With over 700 lectures delivered nationwide, Taku is also a Master Web Analyst and has served in roles such as Visiting Professor at Digital Hollywood Graduate School, CAO at several data-driven firms, and advisor to analytics organizations across Japan.

Takumi “Shakky” Shakuya
Digital Marketing Strategy Director, Ayudante Inc.

Takumi, widely known as “Shakky,” has been a driving force in the digital marketing space since his early days at Google Japan in 2008. Now at Ayudante, he leads strategic development as the Digital Marketing Strategy Director, focusing on next-generation measurement solutions. His work includes researching privacy regulations across Southeast Asia, analyzing browser-side technical restrictions, and designing scalable solutions for conversion tracking in a privacy-centric world.

[About Ayudante APAC Pte. Ltd.,]
Company name: Ayudante APAC Pte. Ltd.,(Formerly Sparkline Pte. Ltd.)
Location: 36 Carpenter St, The Hive Carpenter,Singapore 059915
URL: https://www.sparkline.com/
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Business Content: Our business can be summarised into three categories: Consulting, Training and Products. We use these products and services to help our clients understand and action ‘data driven decisions’ that push their business forward.

[Inquiry]
info@sparkline.com